Whim So Doodle has gone back to our roots and original passion...FABRIC. Whim So Doodle carries some of the industry's most popular quilting fabrics by the most amazing artists, designers and manufacturers in the business. Take a look. We hope that we become your "go-to" fabric store! Stay tuned for the opening of our NEW store in the Warehouse district of Downtown St Petersburg, Florida. All of our fabrics are sold in 1/2 yard increments. Multiple orders of the same fabric will be one continuous cut.