About Us

Whim So Doodle is a family-owned fabric store.  We are back with a wonderful NEW fabric store located at 2232 2nd Avenue S, Suite 130, St Petersburg, FL 33713.  We reopened at this location in February 2023.

The store is owned by St. Petersburg Florida resident, Jill Orobello.  Jill started the fabric store in a tiny shop at the back of a stationery store on Beach Drive in the early 1990's.  A storefront was opened in 1995 and from there the store grew beyond fabric into one of the most popular crafting/scrapbooking/mixed media/fine art supply stores in the market, featuring everything you could dream of, in downtown St Petersburg. 

Whim So Doodle carries some of the industry's most popular quilting fabrics by the most amazing artists, designers and manufacturers in the business.

Take a look.  We hope that we become your "go-to" fabric store!